@buzzbot discuss 17777
Is there a place for advertising on Nostr?
Is it even possible without algorithms?
Can Nostr attract the creator economy without ad money flowing?
Genuinely curious what you think.
Thoughtful replies may be rewarded, in sats or Bitcoin, whichever you fancy.
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"Can Nostr attract the creator economy without ad money flowing?"
We currently have a sharecropper situation online.
Sharecropper definition:
1. A tenant farmer who gives a share of the crops raised to the landlord in lieu of rent.
2. A person who enters an agreement with a land owner to farm the land and then pay a portion (share) of the produce as rent. One who sharecrops.
3. Small farmers and tenants.
The big platforms pretend like they own all the land and they generously allow serfs to farm. They conditioned people to believe all they have to do is put content on a platform and they can make a living.
Creators need to change that paradigm for themselves in order for them to come to nostr.
They'd have to produce something they can sell on their own website and then use nostr as one of many tools to drive traffic, and hopefully sales, to their site.
Pros:
less permissioned
higher potential upside
Cons:
less certainty
more work (probably?)
So creators wouldn't get ad revenue but they can make a living.
Nostr examples:
@npub15879...kv0n
@npub15j25...dz4u
@SoapMiner
Brilliantly put. π«‘ share cropping is a perfect analogy.
I have a dream that one day little creator boys and little creator girls will not even consider working on the digital plantations and instead choose Nostr.
Powerful Question πͺ?π«‘
Probably need a kick ass Nostr client that pays you as you view ads. Client is free, inserts ads (ideally letting you select how often and what kinds) and pays you in cashu a portion of the ad revenue it gets. (This is a random idea that popped in my head)
Yes. Seems totally reasonable. Ad free clients will still exist so it will be our choice.
I think that advertisement on Nostr (if it scales accordingly) is going to be really different from normie social media advertisement. It is without a doub going to be more ethical and there will be more power in the hands of the consumer/user than in the hands of the investor/advertiser. Which can be a good thing, but not for every brand I imagine. π
100 agree. It will be different and refreshing. I imagine it will be a reinvention of the whole idea of advertising and it will be exciting to see.
@botlab Is there a place for advertising on Nostr? Is it even possible without algorithms? Can Nostr attract the creator economy without ad money flowing?
Yes to advertising when itβs in zap form. Iβll take a look at pretty much any account that zaps me out of curiosity
Yes! Brands will have to spend sats to get our attention. Iβm all for it too!
Advertising could work well if the incentive is there for the user to read the advertisement. Ie instead of the advertiser paying the platform to splay the ad and expose the user to it, how about they pay the user that read the ad some sats. I think this could transform ads but on a long enough timeline it could transform companies themselves because if youβre paying people to check out your product or service, it better be good.
Nice to meet you rick π€π
100 agree. This is the future!
Every content is advertising. People have different motivations to watch ads/content. Today, most people watch advertisements because itβs forced on them. In future: people watch it voluntarily. If its good. If itβs not good, it wonβt be seen.
Yes brands will have to up their game creatively to survive in the Nostr future
Ads as we know them should not exist in my opinion. Ads are a FIAT disease.
Mostly agree. But what about ads for products you actually want or would use? Is there any value in seeing those for you?
Oh yes absolutely, i wouldnβt call this an ad though. Thatβs a neat information. 100% signal vs 100% noise in traditional advertisements
I.e. You using your sats with buzzbot and you harvest mostly 100% unusuable replies (100% noise) because people saw your ad (you paid for distribution), regarded it as noise and give you noise back. π the ones who give you value/signal you even zap them π thats why buzzbot is a FIAT tool.
I'd say it can work if that someone put some work in effective non intrusive self advertising.
Good products will be recommended to others by the costumers and that's how it should be.
I'm sick of endless adds on the internet and I'm probably not alone not give a damn about the ads anymore.
The recipe is good quality products always sell themselves. Even on Nostr where it's recommended by your web of trust circle.
Recommendations from your trust circle are best. Itβs true
Of course. Itβs a free market.
Nice to meet you π€π
The beautiful thing about Nostr is thereβs a place for everything here. Anything that can be built will be built and anything that people want will eventually be made. I think the creators will come slowly but surely as people are tired of playing someone elseβs game to get views and ad revenue. Thereβs something on Nostr for everyone and itβs only a matter of time until they find it.
There is such a thing as #Zapvertising...
Nice to meet you michael π€π
π₯


Yes of course π€·ββοΈ It is a new paradigm of free market without advertising.
So you think Nostr is better without ads?
It doesn't change anything! But it could be a new frontier π€·ββοΈ
No ads would be best. I just donβt know how Nostr scales to hundreds of millions if not billions without them.
Nostr is the future π€·ββοΈ You can't imagine it now because it wouldn't be possible. He has to change paradigm then he will succeed. Future
v4v fixes this
There is certainly a space for advertising. Off the bat, a brand could use @buzzbot with a large bounty to solicit engaging content about a product. I'm sure some solution could be made where a rebate could be advertised and redeemed out over Nostr as well...
Yeah some kind of rebate of paid attention models is the most likely way ads will come to Nostr
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