Bitcoin has to be a store of value first. If there’s not incentive to hold it, any merchant that accepts bitcoin will likely just sell into fiat straight away if bitcoin doesn’t hold it’s value.
The order of operations is important
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It seems to me that bitcoin makes more sense to people when you compare it to a fiat currency. Instead of cells on your banks spreadsheet that can be edited arbitrarily to give or take money, it is an immutable spreadsheet that cannot be edited arbitrarily. They can't create more money and they can't take it without a legitimate transaction.
Sure, this argument would not work when talking about a money that you can drop on your foot like gold or silver, but people would rather carry a debit card or paper money with them making gold and silver unspendable at your coffee shop or auto mechanic.
Short time frame Fiat thinker detected
Bitcoin's power lies in giving people the ability to self-custody and to make private transactions between self-sovereign individuals without surveilling and controlling rails. The store of value narrative is a misleading maneuver; it gives power to the exact fiat control that needs to be made irrelevant.