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I wrote some words about #zaps and advertising, i.e. #zapvertising I’m publishing them on #nostr first and would appreciate any feedback you have before I share them with a wider audience. You can read it here:
Zapvertise – Footstr
 — ALL YOUR (ADVERTISING) MODELS ARE BROKEN The modern advertising model on centralized social media platforms is, to put it mildly, a shitshow. It’s annoying for users, gives barely any monetary value to creators, and is questionably effective for advertisers.

Replies (24)

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Overall this is great. You’ve gathered, organized, and articulated really well the potential for a new monetization path that we’ve been discussing but haven’t fully fleshed out. Main feedback is the issue with “abhorrent” content getting zapped to the top. We need to find a solution for that. I get that you don’t have one at the moment, so you brushed over it quickly. I don’t know what it is yet, have some ideas, but it’s the biggest gap I see to this whole idea succeeding. A fatal flaw at the moment. Thanks for putting this up.
↩ replying to Marks
I'm pretty sure this already came up actually. First. It was able to be reported client-side on Amethyst, so if you're using that, you don't see it. I'm sure Damus and other highly developed apps allow for user reporting until devs can deal with it. After that, relay operators can actually delete any file if it's particularly nefarious.
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↩ replying to npub1ad3e...cp6a
An idea is adding the ability for a “top spot” to be reserved by the note author. Maybe call it #topzap. They get to select what goes there, whether it is their own note or a zap from someone. That gives them discretion about the loudest advertiser on their content, they can set a rate for the spot, and they can set up long term agreements with a sponsor of their content. Anyone could still zap their way toward the top, slotting in at #2 if a #topzap is visible. If no #topzap has been set, then theirs is #1 #zaptertising #zapads
This reads really well IMO. You may wish to change “hopes” to “hope” in the bit below: “However, if a creator sees that your company is zapping a lot of people, they may decide to create content that promotes your brand, in the hopes that you will in turn zap them for the value they’ve created.”
Cher #[1] me concernant je ne zapperai pour ceux de l'ombre créateurs développeurs ou autres techniciens qui oeuvrent jour et nuit pour nous tous sur N.O.S.T.R si toutefois mon cher coeur très protecteur me lzisse la main pour gèrer en toute autonomie. ..j'y arriverais probablement mais il contribue à tout moment à tout Zap plus qu'il en faut et de manière* irraisonnée. Mais bien bon il en a les moyens et ses motivations demeurent obscures à mon niveau❣️♾️🧡💜