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@buzzbot discuss 17777 Is there a place for advertising on Nostr? Is it even possible without algorithms? Can Nostr attract the creator economy without ad money flowing? Genuinely curious what you think. Thoughtful replies may be rewarded, in sats or Bitcoin, whichever you fancy.

Replies (51)

"Can Nostr attract the creator economy without ad money flowing?" We currently have a sharecropper situation online. Sharecropper definition: 1. A tenant farmer who gives a share of the crops raised to the landlord in lieu of rent. 2. A person who enters an agreement with a land owner to farm the land and then pay a portion (share) of the produce as rent. One who sharecrops. 3. Small farmers and tenants. The big platforms pretend like they own all the land and they generously allow serfs to farm. They conditioned people to believe all they have to do is put content on a platform and they can make a living. Creators need to change that paradigm for themselves in order for them to come to nostr. They'd have to produce something they can sell on their own website and then use nostr as one of many tools to drive traffic, and hopefully sales, to their site. Pros: less permissioned higher potential upside Cons: less certainty more work (probably?) So creators wouldn't get ad revenue but they can make a living. Nostr examples: @Jack Spirko @npub15j25...dz4u @SoapMiner
Probably need a kick ass Nostr client that pays you as you view ads. Client is free, inserts ads (ideally letting you select how often and what kinds) and pays you in cashu a portion of the ad revenue it gets. (This is a random idea that popped in my head)
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I think that advertisement on Nostr (if it scales accordingly) is going to be really different from normie social media advertisement. It is without a doub going to be more ethical and there will be more power in the hands of the consumer/user than in the hands of the investor/advertiser. Which can be a good thing, but not for every brand I imagine. 💜
I have posted referral links to BTC apps/games I use. It’s worked out pretty well because I know all the people on NOSTR have a general interest in BTC. I just try not to spam post them every single day and annoy people. Idk might not be relevant to your question but that’s my experience.
Advertising could work well if the incentive is there for the user to read the advertisement. Ie instead of the advertiser paying the platform to splay the ad and expose the user to it, how about they pay the user that read the ad some sats. I think this could transform ads but on a long enough timeline it could transform companies themselves because if you’re paying people to check out your product or service, it better be good.
Every content is advertising. People have different motivations to watch ads/content. Today, most people watch advertisements because it’s forced on them. In future: people watch it voluntarily. If its good. If it’s not good, it won’t be seen.
I'd say it can work if that someone put some work in effective non intrusive self advertising. Good products will be recommended to others by the costumers and that's how it should be. I'm sick of endless adds on the internet and I'm probably not alone not give a damn about the ads anymore. The recipe is good quality products always sell themselves. Even on Nostr where it's recommended by your web of trust circle.
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The beautiful thing about Nostr is there’s a place for everything here. Anything that can be built will be built and anything that people want will eventually be made. I think the creators will come slowly but surely as people are tired of playing someone else’s game to get views and ad revenue. There’s something on Nostr for everyone and it’s only a matter of time until they find it.
Reputation and rumour should be your only advertising, if your good at what you do or your product is genuinely good.....you don't need adverts....you need reputation... You can force an advert into my face and be hated or I can hear about you through reputation and desire interaction...