Which of these wine boxes feels more high end?
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White.
Clean, easily readable, and memorable.
Is there velvet? That'd be high end af.
Velvet would be cool
Absolutely would be, but no
Why not both?
One is sats and one is bits
Wtf are bits 😉
🤝
Tbh, white.
Thank you for not lying to me
Agree! 💯 White is the classy choice
Red
I mean black
Thank you for selecting one of the options instead of making a 3rd category 😉
Black FTW
White.
Black looks like a velvet painting = Dogs Playing Poker = Elvis.
IS THAT BAD?
It depends on the residents of Peony Lane.
Black and gold would probably look nice. Like embossed texture. I wouldn't call either high end, but I'm also not a packaging expert.
Black or white and gold would feel high end to you?
I mean gold usually implies high end. I think it would depend how it's executed because it can also make something look low end trying to look high end. I think texture plays a role for me. Otherwise, I prefer excellent simple packaging. It's what's inside that I really care about. Trying too hard can backfire. It's a complex topic for sure. I don't envy you
I think the deliniating line is gaudiness. The red on black would look incredible if **some** of the petals were outlined with a thin gold emboss.
If the red were replaced entirely by gold?
P.S. Shot in the dark but I know wine and design. We make wine at home and I design album covers. I was recently laid off... lmk if I can help!
If the red were replaced entirely by gold?
P.S. Shot in the dark but I know wine and design. We make wine at home and I design album covers. I was recently laid off... lmk if I can help!
Love the ideas. Maybe I'll have a project in the future with some apparel? Does that interest you?
For the wine bottles, my designer is my best friend from highschool so he's not going anywhere
Yeah there you go. Gold accents can make things look quite nice
Absolutely I'd be down to do merch designs for shirts or snything else you can slap graphics onto. Been doing stickers and graphics for shirts for decades. I cut my teeth making avatars on message boards back in the 2000s lol
And good on you keeping old friends around! 💪🏽 you're a real one.
Btw if you wanted to save a few bucks, you could do a white highlight instead of the gold foil emboss and itd look very class
Maybe bottom one, but i love the top one.
The black and red, it's very elegant. Please don't use any gold, that always ends up looking tacky.
Ooo interesting. Say more. Others were suggesting gold and my head went there too
Well, I just really like the black and red combination, especially the tone you used for the red, but maybe it's a bit too "busy". What about all black and a single red colored grapevine going vertically down the side? It would still have all the elements you currently have, but just a bit more minimalist.
Orange would be beautiful.
I agree. Maybe for a different bottle
I like the white. I am digging the stripe on the bottom. Would like to see the same with the black.
I have that option for the black but liked it more on the white personally
What if instead of black, the box was the wine color and the decals were white with a white stripe?
That was the first thought, but getting the burgundy color correct is vital in that case and we wouldn't be able to do a ton of samples/testing
Is burgundy to expensive or just to much work Still think it would make a neat limited edition.
Something to think about (if reasonable), don't use straight black. Pick an accent color and just make it really dark. This can make various colors pop a little extra.
I just don't have the time to go back and forth with samples until they get the burgundy perfect so using it as an accent is more flexible
The white print is more accessible.
The black one is sexual. I don’t make the rules, I just report them. Looks like it should have a name like “Billionaire Infidelity” or “Midnight Lover”
#plebchain
So I should definitely go black then 😉
Indeed 😂
Midnight21
🔥🔥🔥🔥🔥
Exactly
Right. But I would also suggest less is best for high end luxury produce like yours.
How would you make this "less"?
Any ideas?
Minimalist to the max! But that’s just me.
The dark one is but I would do less pattern have a nice fancy curve at the top & bottom ornamental like & leave it solid one palm tree at most on the front where the name would be behind it.
The second set for me
white
None of them, because no one buys wine because of the packaging.
Very few people DONT buy wine because of the packaging
depends on your audience
do you wanna look classy
or taste classy
Both and you know that
i'd do some competitor analysis in the market, and see what others are doing well and not so well
might give you a better idea for your own prod
My wife almost exclusively buys wine because of the packaging.
I like the dark one, for a luxury feel
Love the white. For some reason the dark makes me feel like the win itself would be “heavy” or like almost a spirit
Depends what's going in the box. I like the white generally but that red invokes a real bold full bodied petite sirah or something
won't help, but since trump is in charge, i want everything packed in gold
fixed
it's now the trump tower
ballroomperfection
Incredible 🤣
wen hiring me for the position of Creative Tard
Don't take my job sir
Dark
But light is more elegant
White -> wedding day
Black -> wedding night 😘
Both classy, I like how the design pops more on the white. 🤙🏽
white. standout.
Asked my wife...white.
Black looks kinda goth she said.
As a low class helicopter pilot , I’d expect to the one on the right to cost more. 🚁😎
I’m not wealthy enough to know, but I like how the logo on the white one blends in.
It’s more about the texture than the print 🤷♀️
Darker one
Absolute beautiful boxes! Dark is classy and sexy, white the design really pops. I feel the deep red stripe at the bottom of the white makes it feel a little less luxurious. All white may bring up the ‘high end’ tone. But nonetheless, darker colours always feels a little more higher end to me
I guess when it comes to high end liquor, typically I find the box itself can stand in its own as a decoration in a home. When designing these boxes, a question to ask yourself, could this box itself be a piece of decor in someone’s home?
White, though I agree with a few others that a more muted design would elevate it. And more importantly, use quality/textured/matte packaging material.
The dark one reminds me too much of Apothic, which is definitely not high end.
Dark
White
R
Left looks like a page in a coloring book. Right looks sexy AF.
Right one .
But I like the Left one more😆
The left but made black and white.
white. the black is cool but has too much of a nightclub feel to it to be classy.
The dark one
Flowers? Looks like perfume or tea. Not wine.
Thanks for the feedback
Brand is Peony Lane
Both are striking.
Left/white feels more "classy" high-end, sort of legitimately higher brow in its understatedness.
Right/black feels more "trashy" high-end, like it might attract real estate agents.
im a fan of the left
Red and BLACK
Y'all rock. Incredible feedback.
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White and Red feels classy. Red and Black is cool but reminds me of the Apothic wine brand
I tend to like the darker boxes personally, but that's just me. The white one, you can see the the design of the flowers better. Doing dark on dark isn't great. If you did like Black with the flowers being white or something brighter, so they stuck out a little bit more it might feel more "high end" i guess.
The lighter looks more expensive, the right one would but the Peony lane logo needs to be purple on black too
Left. The black one feels unsophisticated and somewhat yob-ish.
Packaging feels a little soap/tea like, , would adding images of grapes to the peonies add wine-osity? 🤔
Not a wine drinker myself but🤷
Brand is called peony Lane, this the peonies not grapes
Yes, I am aware. I just doubt most people would recognize peonies, so it would just come off as a floral print (which makes it look like soap or tea)
If I didn't already know peony lane was a wine brand I would not look at this box and say "aha, I bet there is wine in that box"
But like I said, I'm not a wine drinker. Perhaps wine drinkers recognize wine boxes by general size or something.
I think it may depend on the contents of the box? Maybe a lighter wine gets the light box, darker or special release gets the right?
That said, if I got the box on the right, I'd almost expect it to be felt/faux velvet textured. The white logo also clashes.
Ooh, you are so right on the white logo clashing. The contrast had me squinting to take in the red against the black
It's gotta be flexible for a few different ones given the quantity I have to order
definitely agree to all this! darker box for special release, though.
I'm getting Trader Joe's vibes for some reason 🤷
dark
2nd
Men in BLACK
♠️🍷
Both, but white always for me
Woof white 😉
Dark one!
White one
Dark one
I think both🤌🏻
Black. It makes the white logo stand out. And any damage on white is easier seen than on black
Huh, seems a bit divided, I prefer dark for what it’s worth.
I like what you’re doing @Ben Justman🍷 both designs are bad ass. The white should be the regularly level high end and the black should be black label high end. I’m guessing all your products are high end. Can’t wait to try them 🫡