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Yes but isn't it obvious? Who needs a store of value that is not liquid? Bitcoin is liquid because it is a perfect method of payment and currency all over the world, it is considered "predominantly SOV" just in the privileged Western world. And it is much better to separate your fiat and Bitcoin business, you wouldn't be able to fully use the best properties of Bitcoin (e.g. censorship resistance) otherwise. This is based on our own Bitcoin merchant experience.
If someone chooses to pay in Bitcoin, there is the existing 2-3% transaction fee $SQ could play with to incentivize both sides of the transaction. The fee for merchants could be just 1%, saving them money vs. a credit card payment, and the purchase price could be 2% cheaper for customers. Or, customers could get 2% of the total automatically converted as “cash back” / “bitcoin back” into their (Cash app) wallet. I personally would choose to “Pay in Bitcoin” all the time if Cash App automatically converted my fiat dollar balance into bitcoin for the merchant upon payment, and I automatically received 2% “bitcoin back”. Much better than “cash back”!