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Bitcoin adoption: the past 48 hours in focus
The last two days have been rich with developments that push Bitcoin further into the corporate and national mainstream.
On 21 August, Hong Kong-listed DDC Enterprise added another 100 BTC to its treasury at an average price of just over USD 104,000, bringing its total holdings to 688 BTC. The purchase may appear modest compared with the larger treasury players, but it underscores a steady corporate pattern: disciplined accumulation at strategic levels rather than headline-grabbing bets.
A day later, adoption momentum accelerated across Asia. AsiaStrategy, newly rebranded from Top Win International and listed on Nasdaq, announced it will begin accepting Bitcoin payments for luxury watch purchases. The move signals how retail and lifestyle brands are warming to Bitcoin not only as an asset but also as a payment rail that aligns with their global customer base.
In Hong Kong, Ming Shing Group Holdings made a bolder statement, entering into an agreement to purchase 4,250 BTC—roughly USD 483 million at recent prices. This represents one of the larger institutional-scale acquisitions seen in the region, a sign that corporate demand in Asia is stepping up.
National initiatives are also coming into sharper focus. Thailand launched its TouristDigiPay pilot, an 18-month programme that enables foreign visitors to convert digital assets into baht through regulated e-wallets and QR payments. The scheme is designed to channel an estimated USD 15 billion in tourism revenue back into the economy without requiring local merchants to handle crypto directly.
Perhaps the most striking report comes from the Philippines, where the central bank is said to be preparing to integrate up to 10,000 BTC—valued around USD 500 million—into its foreign reserves. If confirmed, this would mark a significant moment in sovereign adoption, moving Bitcoin from corporate balance sheets into the sphere of national monetary strategy.
Together, these moves reflect a diverse pattern: corporate treasuries continuing to stack, retail brands experimenting with acceptance, institutional players in Asia making large-scale commitments, and governments exploring Bitcoin’s role at a national level. The pace of adoption may not always make global headlines, but the trend is unmistakable.