The alcohol industry just took an $830 billion hit in the last four years, and Gen Z is the reason. This generation drinks 87% less alcohol than previous ones, choosing health, clarity, and control over hangovers and bar tabs, and it's accelerating a global decline in drinking that legacy brands didn't see coming.
Beer, wine, and spirits giants built empires assuming every generation would drink more with age, but Gen Z broke the cycle, exposing how fast consumer behavior can flip entire industries.
People are starting to wake up.
The future may be bright.
βMy only financial goal is to go to bed every night with a sense of calm, knowing my family is OK and that I can spend the next day doing what I want, when I want, with whom I want, for as long as I want.β
Donβt overcomplicate this
Stack sats and chill #bitcoin