I rarely get surprised by anything anymore, but a while back when I started researching AI governance, it shocked me how many institutions are actually aware of where the world is moving without divulging much information.
1) How many market participants already know about the AI governance regime (rough estimates):
- High-level "AI governance is coming" awareness: ~60β70% of institutions.
- Deep understanding (admissibility, provenance, attestation, court-survivable artifacts): <10%.
- Positioned in mispriced bottlenecks (T&D, transformers, legal-evidence tech, attestation silicon): ~5%.
2) How coordination happens without a "smoking gun"
Standards + perimeters.
- Standards (NGOs, fora, regulators) emit the same verbs: attest, revoke, trace, prove, rollback.
- Perimeters (banks, clouds, app stores, ISPs, card networks) flip Acceptable Use Policies; law becomes optional.
In other words, financial institutions read the standards, and people don't.
That's what's reflected in financial markets, not the media screaming "AI bubble" which is a very surface-level take.
Just to give you 1 example (of many), look at EU's AI Act (
Shaping Europeβs digital future
AI Act
The AI Act is the first-ever legal framework on AI, which addresses the risks of AI and positions Europe to play a leading role globally.
) .

And before you say "it's just the EU". It's not, it's also the US and the entire world.
The US governance template (de facto global) is also being rolled out.
- The NIST AI Risk-Management-Framework plus the Generative AI profile (NIST-AI-600-1, Jul-2024) is the check-list legal, audit, and vendor teams are implementing (regardless of DC politics). It maps controls for provenance, evaluation, and traceability.
So a large share of institutions knows AI governance is coming β you see it in dated laws, Cloud Solution Provider SKUs, silicon roadmaps, enterprise console updates, and financial markets.
I have to admit, it is a well-kept secret.
While the plebs are busy food fighting, governments are rolling out the next regime.
More context:
https://controlplanecapital.com/p/why-we-arent-in-an-ai-bubble-top