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↩ replying to Ben Justman🍷
I mean gold usually implies high end. I think it would depend how it's executed because it can also make something look low end trying to look high end. I think texture plays a role for me. Otherwise, I prefer excellent simple packaging. It's what's inside that I really care about. Trying too hard can backfire. It's a complex topic for sure. I don't envy you
The white print is more accessible. The black one is sexual. I don’t make the rules, I just report them. Looks like it should have a name like “Billionaire Infidelity” or “Midnight Lover” #plebchain
Absolute beautiful boxes! Dark is classy and sexy, white the design really pops. I feel the deep red stripe at the bottom of the white makes it feel a little less luxurious. All white may bring up the ‘high end’ tone. But nonetheless, darker colours always feels a little more higher end to me I guess when it comes to high end liquor, typically I find the box itself can stand in its own as a decoration in a home. When designing these boxes, a question to ask yourself, could this box itself be a piece of decor in someone’s home?
White, though I agree with a few others that a more muted design would elevate it. And more importantly, use quality/textured/matte packaging material. The dark one reminds me too much of Apothic, which is definitely not high end. image
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I tend to like the darker boxes personally, but that's just me. The white one, you can see the the design of the flowers better. Doing dark on dark isn't great. If you did like Black with the flowers being white or something brighter, so they stuck out a little bit more it might feel more "high end" i guess.
Left. The black one feels unsophisticated and somewhat yob-ish. Packaging feels a little soap/tea like, , would adding images of grapes to the peonies add wine-osity? 🤔 Not a wine drinker myself but🤷
↩ replying to Ben Justman🍷
Yes, I am aware. I just doubt most people would recognize peonies, so it would just come off as a floral print (which makes it look like soap or tea) If I didn't already know peony lane was a wine brand I would not look at this box and say "aha, I bet there is wine in that box" But like I said, I'm not a wine drinker. Perhaps wine drinkers recognize wine boxes by general size or something.
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I think it may depend on the contents of the box? Maybe a lighter wine gets the light box, darker or special release gets the right? That said, if I got the box on the right, I'd almost expect it to be felt/faux velvet textured. The white logo also clashes.