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Exactly. Better yet: just increase the exchange rate for the customer to effectuate a discount. As a bitcoiner who probably has a good idea that the exchange rate has been hovering around 104K, imagine a coffee shop offering you 107K to spend your sats instead of dollars. You check your phone to confirm: hell ya, that's a good rate right now. If that's me, I'm choosing to spend sats; and more importantly, I'm making that my new go-to coffee shop.
As a bitcoin earner I'm happy to not have to go through fiat to be able to spend my sats. Currently I do earn 2% selling sats for fiat but it's usually 0%. And then there's the idealist in me, so I pay a small markup to reward merchants for building out the circular economy. Those preferring to pay with all-kyc-cards are the problem. They might claim to be against CBDCs but they pave the road for this surveillance nightmare. Pay cash. Pay sats.
which is also why, although we should be doing what we can to build up the use of bitcoin/ln for payment, ultimately more important that we hodl it so we don't lose the value of our savings. so, anyone telling you you have to spend it, is just fuckin retarded. mind your own fucking business, is my response to all the moralizing and prescription of influencoors whose ulterior motives are obviously not aligned with their claims.