Jack Dorsey recently published Nostr wins if we stop trying to be twitter . Since then I have been wondering why do some apps find traction. This led me to what I call the Content Hook strategy.
Nostr's weakness is a lack of content, while its strength is that of retaining ownership for the content creator. How, then, do you attract content creators, since they go where the people are? And the people, in turn, go where the content is. For this conundrum, I propose the Content Hook strategy, which can be summarized as ingest open or abandoned walled garden content and then build features for content creators. The content attracts content consumers, and Nostr's characteristics of ownership is what hook the content creators. Fountain.fm has followed this strategy and diVine is well on its way to do the same.
Fountain.fm did not look like a ghost town thanks to RSS feeds, which allowed them to pull in podcasting content, which in turn attracted consumers. They then developed their product over time with a focus on content creators. The app now has features to assist them in connecting with consumers, publish and monetizing content.
diVine ingested archived Vine videos from an archiving community closely linked to the Internet Archive. This meant they onboarded content from an abandoned walled garden. This resulted in an explosion of interest from both Vine creators and consumers. Once they have a stable and working app, they can focus their efforts on building features for content creators.
In conclusion, you can use content as a hook for your application. This will attract consumers while playing into the strength of ownership on Nostr for content creators. This does beg the question: are there other open data feeds or other abandoned walled gardens that we can onboard onto Nostr?