While @Bitkey offer a better option to other traditional custodial services and a easy way into bitcoin.
It is still very dangerous path down the road if it become too mainstream.
Getting users too comfortable with custodial services who have ton of tradeoffs and unclear terms of service is one big inevitable road to centralization dangers and gov capture.
The average person will always find the path of least resistance when it comes to convenience. ALWAYS.
That will come with severe costs.
