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Im always shocked that retailers still exist. I rarely do in-person clothes shopping anymore. I had been meaning to go to Macy’s to buy some coats but kept delaying it. So I go today, get some coats, and it turns out they are 60% off for Black Friday even though it’s Wednesday, and even though there is no line/craziness today. So I’m like, “alright, thanks”. Huge store, so many products, not many shoppers, and they must have a decent amount of unsold product for certain things. Based on what I paid for these coats I can’t see how they made any money from me and this is like, my once-per quarter trip to Macy’s. I’m glad they exist so I can go sometimes, but I just look around and think “how are you all still here!?”

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I prefer trying clothes on, especially shoes. It's a chore to return ill fitting items online. I only shop ~ once a quarter for an item of clothing so it's not a hassle. And food... I love picking out food at a store or farmers market. Inspiration for dinner often comes from some new items in the produce section. 🤩
This is for sure true of large multi-brand stores. There is however still a strong marketplace for speciality experience stores like luxury or high end curated stores (like Collette in Paris used to do or Maxfields in LA) I predict that most retail stores will become brand experience hubs/ clubs in the future.