to have a post, tweet, video go viral is to be marginalized, too. for a limited time, til it blows over, or forever. powerlessness. caught up in a big wave.
marginalize(v.)
1832, "to make marginal notes," from marginal + -ize. The meaning "force into a position of powerlessness" is attested by 1929.
marginal(adj.)
1570s, "written or printed on the margin of a page," from Medieval Latin marginalis, from Latin margo "edge, brink, border, margin"
margin(n.)
mid-14c., "edge of a sea or lake;" late 14c., of a written or printed paper, "space between a block of text and the edge of a leaf or sheet;"