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youre gonna have a hard time convincing me Cracker Barrel's rebranding wasnt a publicity stunt to make people mad, so they could take it all back and say, 'see! we listen! come to Cracker Barrel!'
Ryan Holiday wrote a book about marketing in this way.
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That's not the craziest theory but it seems pretty unlikely to me that leadership would have the guts and intelligence to pull that off. Now, if there were evidence that the ad agency behind this rebrand had done things like this in the past... it might be a compelling theory.
This marketer deserves a raise
Steve Jobs: The iPhone will be a thousand bucks everyone.
Day of release: It's 500 bucks everyone
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atyh
youre gonna have a hard time convincing me Cracker Barrel's rebranding wasnt a publicity stunt to make people mad, so they could take it all back and say, 'see! we listen! come to Cracker Barrel!'
Ryan Holiday wrote a book about marketing in this way.
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