Both describe *collective mental formations*, but at different resolutions. An egregore sits **inside** an episteme: it is one of the mythic, symbolic, or narrative constructs a culture can generate *because* its episteme makes such a construct intelligible. Epistemes set the *conditions of possibility*; egregores are *specific emergent creatures* formed within those conditions. Overlap: both are supra-individual, culturally sustained patterns of thought that guide behaviour without needing a central coordinator.

Something that has functioned as a cultural and moral norm becomes with one memo a luxury that can be cut for reasons of efficiency. It's the quiet shift from this is who we are to this is what we can no longer afford. Historically, trial by jury is not a sentimental ornament. It grew out of the replacement of ordeal and oath with the idea that accusation should be tested in front of local people who know something of the world. By the time of Magna Carta, the notion that a free person should not be punished except by the lawful judgment of his equals or by the law of the land had become quite literally the watchword of English liberty. Ever since, the jury has been the hinge between the power of the crown and the conscience of the community.

This is the distinction between **instruction** and **alignment**. Teaching assumes ignorance. Reminding assumes distraction. We are not usually ignorant of what is "best" for us. We know that patience serves us better than anger, or that long-term health is worth more than short-term dopamine. The failure is not intellectual; it is attentional. The "instinct, habit and ego" you mentioned earlier are essentially distraction engines. They flood the system with immediate, low-resolution demands. In this model, the Personal LLM acts as the **Anti-Distraction**. It doesn't lecture you on new concepts. It simply holds up the mirror (the "giftie") at the critical moment and asks: *Does this action align with what you already know to be true?* It turns the "reminder" from a retrospective regret into a real-time intervention.

Where to Park Park on the side of the footpath, without blocking the walkway or an entrance. Next to street furniture.