In the end, it's not how many people have seen you that counts, but who has stayed.
I don't really want to go viral - I want the right people by my side. I realized that a few years ago.
And of course my ego is always itching to finally see bigger numbers when analyzing individual posts. But it's not these numbers that really count.
What's the point of ONLY being seen?
Reach is not an end in itself. Of course you need to be seen, otherwise no one can find you - that's not the point. But reaching the wrong people won't get you anywhere.
βΆοΈ If your content is suitable for the masses, it often attracts a target group that doesn't fit your offer at all.
A lot of attention does not mean a lot of trust. People who only see you fleetingly won't stay.
βΆοΈ People who stumble across your viral post by chance have no deeper connection to you.
But trust doesn't come from a single post, but from continuous, valuable content for the right people.
βΆοΈ Virality rarely brings real customers. Attention without a strategy is like a loud bang - impressive, but quickly over.
Going viral often attracts people who aren't really interested in what you're offering.
π They consume, but they don't buy.π
So don't waste your valuable time writing posts for the masses - focus on the problems your customers have that you want to solve and package them in content with added value.
Building TRUST is the key tip here.
It's not about reaching as many people as possible, but the right ones. Those who share your values, who appreciate your expertise and with whom you really want to work.
