I know we all love the Fediverse, but it's also worth remembering - there's (optimistically) single digit millions of users here. That's less than 1% of basically any of the other platforms. Telling businesses and nonprofits to abandon corporate social media entirely is a fool's errand.
Characteristic Number of active users in millions Facebook* 3,070
Instagram 3,000
WhatsApp 3,000
YouTube** 2,580
TikTok** 1,990
WeChat 1,410
Telegram 1,000
Messenger** *** 942
Snapchat 932
Reddit 765
Douyin 728
Kuaishou 715
Weibo 588
Pinterest 578
X** 557
QQ 532


Statista
Biggest social media platforms by users 2025| Statista
Facebook, Instagram, WhatsApp, and YouTube are the most popular social networks worldwide, each with at least 2.5 billion active users.
