For decades, we’ve been told to fear the sun. Doctors, dermatologists, and major skincare brands have pushed the same message: cover up, reapply constantly, avoid sun exposure at all costs.
But what if the real danger isn’t the sun—what if it’s the sunscreen?
Modern sunscreens are packed with toxic, hormone-disrupting chemicals that do far more harm than good. Ingredients like oxybenzone, octinoxate, avobenzone, and octocrylene aren’t just hard to pronounce—they’re hazardous.
Here’s what you’re really putting on your skin when you use conventional sunscreen:
· Oxybenzone – An endocrine disruptor that mimics estrogen and interferes with testosterone. Detected in the bloodstream, urine, and even breast milk.
· Octinoxate – Alters thyroid hormone production and contributes to reproductive toxicity.
· Avobenzone – Unstable in sunlight, breaks down into free radicals that damage your skin at a cellular level.
· Octocrylene – Often contaminated with benzophenone, a known carcinogen.
· Homosalate – Penetrates the skin and accumulates in the body faster than it can be cleared.
These ingredients are rapidly absorbed into your bloodstream and can stay there for weeks—even after one application. Studies have linked chemical sunscreens to fertility issues, hormone imbalances, cellular damage, and increased risk of cancer. And yet, they’re still lining the shelves of every pharmacy in America.
And while you’re baking these chemicals into your skin under intense heat, the irony is this: you’re being robbed of the very thing your body needs—sunlight.
Our Philosophy: Sunlight is Healing—Protection Should Be Too
At Born To Be Free, we believe the sun is not your enemy. It’s your ally.
Your body is covered in vitamin D receptors for a reason. Sunlight helps regulate hormones, sharpen cognition, improve mood, and support immune health. But how much sun you can tolerate safely varies based on skin tone, location, diet, and more.
That’s why we created Sun Armor—a safe, effective, and nourishing alternative for times when you’ll be exposed to the sun for long periods and want extra protection—without sacrificing your health.
Because shielding your skin shouldn’t come at the cost of your hormones.
The Ingredient Comparison That Matters
Let’s break it down simply: what you put on your skin ends up in your body. That’s why our guiding principle is this—if you wouldn’t eat it, don’t rub it into your bloodstream.
Here’s how traditional sunscreens stack up against Born To Be Free’s Sun Armor:
Traditional Sunscreen vs. Sun Armor
1. Oxybenzone (hormone disruptor)
vs.
Grass-Fed Tallow – mimics skin’s natural oils, deeply nourishes
2. Octinoxate (linked to reproductive toxicity)
vs.
Non-Nano Zinc Oxide – sits on top of the skin to reflect UV rays, doesn’t absorb
3. Avobenzone (unstable in heat, breaks into free radicals)
vs.
Coconut Oil – antibacterial, antioxidant-rich
4. Homosalate (accumulates in the body over time)
vs.
Beeswax – locks in moisture, protects, water-resistant
5. Fragrance (unlisted, often toxic)
vs.
Vanilla Bean + Raw Cacao – natural scent + antioxidant tint
6. Synthetic Emulsifiers & Preservatives
vs.
Almond Oil – soothes, softens, and adds slip without clogging pores
Our formulation is eco-friendly, kid-safe, and body-safe. It's gentle enough for the most sensitive skin, yet powerful enough to protect you during long hikes, beach days, or hours in direct sun.
How Sun Armor Works
Sun Armor isn’t about blocking the sun—it’s about working with it.
Our non-nano zinc oxide acts as a physical barrier, reflecting harmful UVA and UVB rays without being absorbed into your body. Unlike chemical filters, it starts working immediately and stays effective for hours without needing constant reapplication.
Meanwhile, tallow, coconut oil, almond oil, and beeswax restore moisture, protect your skin’s barrier, and support cellular regeneration—all while allowing your body to breathe.
And the natural tint from raw cacao? That’s not just for looks. Cacao is antioxidant-rich, protects against environmental stressors, and gives the lotion a smooth, glowy finish—no white cast, no chalky film.
The SPF That Actually Loves Your Skin
Sun Armor provides SPF protection around 30—but with zero toxic trade-offs. While chemical SPFs may come with endocrine interference and long-term health risks, Sun Armor supports your body’s natural ability to manage sun exposure while keeping your skin vibrant, youthful, and nourished.
Bottom Line: Ditch the Chemicals. Protect Yourself the Right Way.
The sun isn't the enemy. Toxic sunscreen is.
Born To Be Free’s Sun Armor is more than a product line—it’s a return to common sense. A reminder that we’re meant to live in harmony with nature, not against it. Whether you're out hiking, swimming, chasing your kids in the yard, or soaking in that much-needed vitamin D—Sun Armor is the cleanest, safest way to stay protected.
Because real protection doesn't poison you.
