I saw this link in an email signature and honestly, I think this product is genius. But not for the reason most people think. If you cycle to the supermarket, the real unsolved problem isn't logistics. It’s psychological. There are two types of people: The Spontaneous: They arrive and subconsciously get annoyed because they know, "I'm on my bike, I can't buy much anyway" (even if they actually need more) The Planned: They either have a bike bag already (not the target group) or they came with the original thought of just grabbing a few small things. I believe you shouldn't even place this at the checkout. By then, it’s too late. The customer has already limited themselves to a few items because they didn't think they could transport a full grocery basket. If these are placed right at the entrance as a "Cargo Bike for 3€" with a slogan like "Perfect fit for two bottles of wine and dinner," then cyclists will buy MORE. If the supermarket allows cyclists to use this box as their basket inside the store (instead of the plastic ones), they will feel how stable it is while they shop. As a result they will fill it up and buy more, because they are confident it is durable enough and because they know they can carry it home on they bike. Thats why in talks with retailers, I would sell this as doubling the basket size instead of a sustainable cardboard bike bag. And because this company is German: maybe throw in a free compostable rain cover for when it rains. What do you think? Would you buy more if your bike suddenly had a "trunk for 3€"?

Allowing AI on social networks turns human souls into batteries providing the emotional charge.