1/4 - On this week's Podnews Weekly Review, we talk about: 1. Does podcast advertising really work? Most people skip the ads when they can but advertisers still keep paying, even when they don't know who listened to their adverts and don't know how long they listened. #valueformoney #emporersnewclothes

I'm thinking about Podcast SEO in an AI world. SEO = Search Engine Optimisation GEO = Generative Engine Optimisation It made me wonder if we need to use JSON-LD markup in our app to help Google discover like they do with Product Snippets. So we use markup for episodes, reviews, ratings etc.

Google for Developers

How To Add Product Snippet Structured Data | Google Search Central | Documentation | Google for Developers

Learn how to add product snippet structured data to attract potential buyers while they are searching for products on Google.

/cc @npub1rcnr...dw4h @James Cridland