OCTALYSIS
At the heart of every great experience lies a deep understanding of what drives people. The Octalysis Framework—created by myself, Yu-Kai Chou—explores the 8 Core Drives that power human motivation. These core drives are the secret sauce behind successful gamification, behavior change, and user engagement. Here’s a quick look:
1. Epic Meaning & Calling: Feeling that you are part of something bigger than yourself, doing something meaningful.
2. Development & Accomplishment: The intrinsic joy of improving skills, leveling up, and achieving goals.
3. Empowerment of Creativity & Feedback: The freedom to express creativity and receive meaningful feedback.
4. Ownership & Possession: The desire to own, control, and accumulate valuable assets or resources.
5. Social Influence & Relatedness: Motivation driven by social interaction, including competition, social validation, or collaboration.
6. Scarcity & Impatience: The thrill that comes from limited resources or time-sensitive opportunities.
7. Unpredictability & Curiosity: The excitement of the unknown, driven by surprise and curiosity.
8. Loss & Avoidance: The desire to avoid pain, loss, or negative consequences.
By understanding and leveraging these eight forces, we can design experiences that resonate deeply with users, driving sustained engagement and achieving meaningful outcomes.
#Octalysis
