The 6 Principles of Influence (by Robert Cialdini)
Reciprocity – People feel obligated to return favors. By giving something first, you create a sense of indebtedness, increasing the likelihood of a positive response.
Commitment & Consistency – Once people commit to something, they are more likely to stick to it. Small initial commitments lead to bigger ones due to the desire to remain consistent with their actions.
Social Proof – We look to others to guide our decisions. If we see others doing something, especially in uncertain situations, we're more likely to follow suit.
Authority – We are more likely to trust and follow experts or authority figures. The appearance of expertise or credentials influences our decisions.
Liking – People are more influenced by those they like. Building rapport, showing similarity, and giving compliments can increase influence.
Scarcity – Perceived scarcity increases value. When something is limited or in short supply, we place a higher value on it, making us more likely to act quickly.
