to give you another example of somebody likable - Islam Makhachev
not many people can wear a $500,000 watch and not be hated for it - but when DC asked Islam about the watch Islam smiled, laughed and said " when you have this watch - you never late ! "
he turned what would otherwise be bitter envy into laughter
and that's why he can afford that watch in the first place. it is because people like him, making him marketable. unlike Ronda Rousey.
there are many UFC champions but most of them are not marketable. if Ronda Rousey tried to sell a T-Shirt nobody would buy it. Islam ? He also joked about trying to buy his own shorts from the UFC store because "these are the best shorts, they have the mountains of Dagestan" but alas they were sold out.
just think how smart that was. he said the shorts were the best ( smart ) but not because of him, but rather because of his home country ( smart ) and he attracted both humor and pity when he said they were sold out and he couldn't get them, while indirectly suggesting that they are super popular and you should do what everybody does and buy them too ( smart ).
this is art.
by the end of his life Islam probably will have benefitted more from being likeable than from being good at fighting.
in fact he is probably so good at fighting BECAUSE he is likable. how ? because he had the best coaches in the world - and they probably could have chosen to coach somebody else - but they chose him because they liked him.
i don't know if something like this can be learned, but it's worth trying.
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