Nobody - including me - knows which ad will convert until it’s live with real people spending real money. The pros test relentlessly. The amateurs guess once and quit.

Small budgets reveal big truths Most offers fail because they’re overcomplicated, not underfunded. €100 can tell you if people actually want what you’re selling. Stop overthinking. Start testing. Data beats assumptions every time. #ads

Pull vs Push - choose your battlefield wisely #meta #google People actively searching for your solution? Use pull marketing (Google Ads, search-based). Need to create awareness first? Use push marketing (social platforms, display). This single decision can make or break your campaign ROI.

Generic messaging = invisible #ads A 35-year-old software engineer and a 26-year-old creative freelancer might both want the same service, but they’ll respond to completely different language, pain points, and value propositions. One size fits none.