Pull vs Push - choose your battlefield wisely #meta #google People actively searching for your solution? Use pull marketing (Google Ads, search-based). Need to create awareness first? Use push marketing (social platforms, display). This single decision can make or break your campaign ROI.

Generic messaging = invisible #ads A 35-year-old software engineer and a 26-year-old creative freelancer might both want the same service, but they’ll respond to completely different language, pain points, and value propositions. One size fits none.

Define your audience or burn your budget #ads If you can’t describe your ideal customer in one clear sentence, you’re not ready to run ads. Their age, interests, values, and which platforms they use completely changes your messaging, offer, and even visual design. Get this wrong and you’re essentially donating to ad platforms.