On my way to the next location, I did a quick inspiration store check, comparing vegan bar packaging for upcoming projects.
It always starts with the why: why should someone buy your product?
If you don’t clearly communicate that and don’t stand out your brand gets lost.
Too many young brands rely on DIY AI or Canva identities. 🤯
In crowded markets, that’s a fast track to product death
Branding is not nice colors or copy paste logos
It’s a feeling
You create an (e)motion in your clients heart.
Don’t let KI destroy that chance to get chosen by your ideal client
