I heard a founder talk about how hard he works, how early he gets up; his whole 𝙜𝙧𝙞𝙣𝙙𝙨𝙚𝙩 at Vancouver Startup week. It seemed a bit off.
A fish isn't going to tell you how much they swim or really even be cognizant of it. You live in water, what the fuck else are you going to do?