I peek at Meta's Threads every now and then. Just saw an ad for an app that lets me bet on things like "what will Mr. Beast say in his next video?" though completely unclear what yes/no means in this context.
I looked it up and this is being considered A Very Serious Company by other very serious companies.
It's just lightly regulated betting, but they call it "direct investment hedging against unpredictable macroeconomic events". I hate our reality

Business Insider
Prediction giant Kalshi strikes a new media partnership with CNBC, days after its CNN deal
Prediction site Kalshi is partnering with CNBC, days after striking a deal with CNN. Prediction sites are popular but getting regulatory pushback.

