Atari is getting into hotels. More precisely, Atari is licensing its name to a real estate developer betting that retro gamers want to stay in an Asteroids-themed resort. If this were closer to a Chuck E. Cheese on steroids, with a serious arcade, events space, and a real convention centre, I would be interested as a guest. As an investment, no. The Atari brand still has cultural weight, but not enough to reliably get the average person to book a stay. I would like to be wrong.

Retro Dodo

Atari Launches Hotel Chain & Invites Gamers To Invest In 'The Future Of Hospitality'

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