Bluesky is a PBC (public benefit corporation) with the mission βto develop and drive large-scale adoption of technologies for open and decentralized public conversation.β
From the start, our goal has been to build a decentralized social network that is usable by the mainstream.
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The butterfly effect, named by mathematician Edward Lorenz, is the idea that something as small as a butterfly flapping its wings can eventually cause a tornado.
[en.wikipedia.org/wiki/Butterf...](
We believe that social media will improve when people are free to build on it and remix it. Change what you don't like, try a new experiment, create a version tailored for your community, fork the code and start over. An open protocol lets social networks evolve as fast as users want them to.
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Bluesky is built to make social more like the Web again, so we will never suppress links. Link to your writing, your art, your personal site β this is the social internet, designed from the ground up to be open and interoperable.
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Welcome #swifties! Bluesky is better social media that puts you in control of your experience. Hereβs my favorite Taylor song.
[Safe & Sound feat. The Civil W...]( )