A friend of mine,
@npub1kws0...0n5s, came up with a really interesting term: "parasocial media."
Social media is about socializing, but on many if not most "social" media platforms, we're seeing less and less actual socializing, with most engagement being reposting things others posted, without additional comment.
That ain't social, it's parasocial.
Avoid parasocial media. Go where people actually talk to you.