These are the only 4 skills you should focus on in 2025 and we’re 1/4 through it.
1. DEEP FOCUS
- Attention spans are gone. Even yours. AI makes it easy to do shallow work. Don’t succumb to easy.
- Know your biggest distractions and remove them.
2. AI PROFICIENCY
-AI only helps you do 5 things better and faster: Think. Create. Communicate. Analyze. Automate. But those entail nearly everything you do.
- Assume AI can do any task if you just prompt it correctly
- Use AI to learn anything. Fast.
- Build AI agents for repetitive tasks in your business
- Test new AI tools weekly - it’s like keeping your HR department always accepting applications for talent.
3. AUDIENCE BUILDING
- When everything can and will be faked, human connection rules.
- AI can build virtually product in hours, so your brand becomes your moat
- Systemize content creation: voice notes through the day later condensed with AI.
- Post interesting valuable insights daily (like I am) consistently. Focus on one platform until you master it
- Get 1000 true super fans : reply to comments, ask for audience feedback and input
- Brand loyalty is the best moat for most businesses today. A loyal audience is one of the few ways to protect your business.
4. SALES.
- Sales will always be the best skill because it’s closest to the cash register.
- Selling in person or online is pretty similar but different enough to get good at both.
These 4 areas will create massive leverage and insulation.
And they’re easier…but not easy.
These are the traps to avoid.
AI triggers ADD. more shiny objects than ever. More ideas can come to life. It will be hard to choose. Deciding to do deep work is like deciding to go to the gym. Sucks in the start till you develop the habit.
AI changes quickly. Too many tools. Exciting but overwhelming = Toolphoria. Focus on your outcomes not the tools.
Lack of consistency and short term thinking will kill your progress. I fell victim to this for too long.
This is the hard part that most won’t do.
We call them poor.
Your best audience cares about themselves not about you but connecting yourself or your business to themselves will make you addictive.
Focusing content only on yourself will make you annoying.
The most important lesson of all.
Remember, you can just do things.

