good read.
another aspect of why i think weird has such sticking power is that in the current ecosystem, trends have been fully played out once they get adopted by the large news outlets.
but its hard for them to really adopt to it, since it doesnt follow their playbook
RE: 
Bluesky Social
Dave Karpf (@davekarpf.bsky.social)
The Dems are the party of Taylor Swift, the NFL, and Bud Light.
The Republicans are the party of getting banned from regional theater productions...