In 2024, we exhibited at Hospitality Tech - a large tech expo targeting hospitality operators, hosted at the massive 100,000mΒ² Excel Centre in London.
This year:
- c. 1 in 10 people we spoke to owned Bitcoin
- Almost everyone we spoke to was open to accepting Bitcoin
- Several had already started the process of seeking out Bitcoin-enabled payment providers
- One had already built + exited a Bitcoin-based business, and was working on a new one
- We have firmly left the Innovator stage of adoption and are rapidly moving through Early Adopter and on into Early Majority phase
- Bitcoin is no longer laughed at, but taken seriously as an enabler for businesses - especially the spending power it can unleash
- Merchants are looking to increase footfall, increase average spend, and increase customer stickiness. Our hospitality model, built around Bitcoin, ePoS, Hospitality Ops & Loyalty, allows us to directly attack and solve for each of these goals.
- We came away with 60 leads to follow up, spanning three continents.
- Merchants are still not too late to get to Bitcoin. But they are not early, either...
TLDR: Bullish
