Lately I’ve been hearing a lot of hullabaloo about Steam’s so-called discoverability problem.
So far in 2025, **19,606 games** have been released on Steam. Of those, **2,286 have zero reviews**.
To some pundits, this is a crisis. No reviews must mean these games are invisible. Lost. Failed by the algorithm. Tragic.
I wanted to test a simpler question. Would I actually buy any of these zero-review games?
So I picked a single day. **September 1, 2025.** Recent enough to reflect current conditions. Far enough back that “it’ll get reviews later” is no longer a convincing excuse.
I ignored Early Access. Those are not releases. Those are promises.
On that day, I found **7 games** with zero reviews. Here they are, with genres, and whether I’d touch them.
**Backrooms Maze 2D**
Genre: Dungeon crawler rogue-lite
Worth buy? No. Ugly, choppy, visually confused. I’ve seen Atari 2600 games with more charm and better pacing.
**Fluffy Party**
Genre: Sports
Worth buy? No. Rocket League, but worse. Also PvP and co-op only. Which means if no one’s playing, congratulations, you bought a menu screen.
**White Eternal**
Genre: 3D RPG
Worth buy? Maybe. Only if it’s under $1. It does have a free demo, which helps. The visuals are passable but rough. The UI looks hostile. This game radiates jank.
**Day Of The Tank**
Genre: Top-down shooter
Worth buy? No. Ugly visuals, shrill audio, and a trailer with no music. That is not confidence-inspiring.
**Dimensional Rift**
Genre: 2D platformer
Worth buy? Yes. Pixel art looks great. Music is catchy. This one immediately stands out.
**ECHO Re:Kill**
Genre: Visual novel
Worth buy? No. I don’t like visual novels. Simple as that.
**Line Defense**
Genre: Top-down shooter
Worth buy? Yes. There’s a demo. Visuals are basic but clean. I’ve enjoyed games like this before and would take the risk.
So out of 7 games
• 4 are hard no’s
• 2 are definite buys
• 1 is a maybe if the demo doesn’t embarrass itself
Already, this doesn’t look like an algorithmic tragedy.
Now let’s look at the ones I’d actually buy and why they might have zero reviews.
First, the names. **Dimensional Rift** and **Line Defense** are aggressively generic. They tell you nothing. Worse, Dimensional Rift shares its name with a free VR game that already exists and is more popular. Good luck with that SEO.
Second, presentation. These games target a specific audience that likes low-res visuals. That audience exists. I’m part of it. But it’s crowded. Everyone is doing pixel art now. Standing out requires exceptional art direction, music, or storytelling. “Competent” is no longer enough.
As for **White Eternal**, the only reason it survives my cut is the demo. If that demo isn’t good, it’s dead on arrival. No mystery there.
Regarding the four games in my “no” pile: even if they’re handmade, even if they’re artisanal, even if the pixels were lovingly placed one by one—they’re slop.
Is this day representative of zero-review games in general? In my experience, yes. I watch Steam releases closely. There is far more slop than gold. Separating the two takes effort.
And when a decent game fails, the reason is usually boring. Not discovery. **Marketing.**
Bad trailers. Weak screenshots. Copy that explains instead of excites. No hook. No angle. No reason to care.
Sometimes that’s fine. Many of these are solo dev projects. Getting onto Steam was the goal. Anything beyond that is a bonus. And actually, itch.io has far more of this. Steam just adds a layer of perceived prestige.
So no, I don’t think Steam’s core problem is discoverability.
It’s marketing.
The algorithm can’t save you from a bad first impression.
