Mr Ittirat Sinarak, Director of Tourism and Sports for Chiang Mai Province, attended the press conference for Bitcoin Thailand Trail 2026 at Decathlon Chiang Mai wearing a Bitcoin hat. He acknowledged that this second major sporting event from the Bitcoin community is already generating meaningful economic activity for the region and emphasized how the movement strengthens financial inclusion and economic empowerment for people across the North.

Once we reach 500 registrations, that is the absolute limit. After that, there is nothing more we can do to help friends or family get into this January Bitcoin event. If they want a spot, now is the moment.

Bitcoin Trail Run

Bitcoin Trail Run

Bitcoin Trail Run 2026 - Run for Freedom

Making modern finance reachable through sports in Thailand.

One of our Bitcoin education objectives is to make modern finance accessible to anyone through formal, large-scale sports in our region. In November, we had over 15M impressions with the Bitcoin Marathon. Today’s press release for this next event was a ton of fun. 🙏

While the West fixates on Bitcoin's price swings, 38 community leaders from every corner of Thailand are currently on a collaborative call, strategizing to bolster Bitcoin's foothold across Southeast Asia. The Thai Bitcoin community operates on a whole different level here in the region.

Binance TH recognizes the value we bring to Thai communities and shares our education first mindset. We are aligned on giving people a platform of hope, encouraging healthier lifestyles, and offering a positive way for everyone to discover modern finance together. This is why today we are proud to announce Binance TH as our Main Sponsor for the Run for Freedom Bitcoin Trail Race.

We have begun creating awareness and exposure through these major bitcoin events in Northern Thailand. Last Bitcoin running event gained over 12 million impressions and counting. Sports naturally connect people, and when joined by Bitcoin communities, they spark curiosity and educate non-Bitcoiners through real experiences of freedom, fairness, and empowerment.

Registration for Thailand’s next major Bitcoin event opened today, and over 200 people have already signed up within the first 12 hours. This January 25th event will be limited to a hard cap of 1,000 participants, so if you’re interested in joining this community gathering, be sure to register soon.

Bitcoin Trail Run

Bitcoin Trail Run

Bitcoin Trail Run 2026 - Run for Freedom

Thai Bitcoin communities aren't waiting for top-down mandates; they're proactively embedding #Bitcoin literacy into schools, villages, and daily life. This bottom-up model, blending local culture with global expertise sets them apart from more fragmented scenes in Asia, where adoption is high but education often lags behind hype.

Building offline community through sports is powerful because it transforms shared physical effort into trust, unity, and purpose. Sports cut across social and cultural barriers, creating real human connection and lasting memories. They strengthen health, leadership, and volunteer spirit while anchoring online movements in real-world experience. Sporting events visibly showcase teamwork and shared achievement, inspiring others and turning ideas into living, collective action.