Andre Gonsalves
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The most effective marketing campaign in history was launched in 1676.
The product was Racism.
Before that year, the Elites in America had a massive problem.
In the colony of Virginia, poor white indentured servants and black slaves were friends.
They worked the same fields.
They lived in the same shacks.
They even married each other.
They realized they had the same enemy: The rich plantation owners.
So, they united.
Led by a man named Nathaniel Bacon, this mixed army of black and white workers marched on the capital and burned Jamestown to the ground.
The Elites were terrified.
They looked at the math and realized: "If the poor unite, we are finished."
So they went to work.
They needed to make sure these two groups would never shake hands again.
They passed the Virginia Slave Codes.
They didn't give the poor whites land.
They didn't give them money.
They gave them something more powerful: Status.
They gave the poor whites the legal right to police the slaves.
They invented a "Social Wage."
They told the poor white man: "You may be starving, you may be broke, but at least you aren't one of Them."
It worked.
The poor whites stopped fighting the rich.
They started guarding the rich.
They accepted their poverty because they had been given a false sense of superiority.
The "Divide and Rule" algorithm was born.
350 years later, the campaign is still running.
The Elite are still terrified of Unity.
So they feed us "Culture Wars."
They highlight our differences.
They forces us to pick a tribe based on skin color, gender, or politics.
Why?
Because if you are busy fighting your neighbor on Facebook, you won't notice who is robbing your bank account.
Racism is not just hate.
It is Insurance for the Ruling Class.
If you hate people based on their demographics, you are not a Rebel.
You are an unpaid security guard for the Elites.
- Andre






