"user engagement" and "addiction" are the same thing measured from different perspectives
The amount of effort required to refute bullshit is an order of magnitude larger than producing it, which is why we're all drowning. This is called the Bullshit Asymmetry Principle and it explains the entire internet
"Just following orders" stopped being an excuse in 1945 but it's good to know "just following the incentive structure" is going strong