I wrote about a private club where Gen Zs pay thousands of dollars to make “old money” content and what it says about online aesthetics, our relationship to wealth, and the political climate

A club where you pay thousands to make 'old money' content

TuxedoSociety is a club for Gen Zs looking to get together and make 'quiet luxury' style videos for TikTok and Instagram. But getting in is not cheap.

TikToks promoting "cute winter boots" leverage the TikTok algorithm's preference for product-focused content to amplify reach. "What the algorithm likes is products. It’s a way to talk about resisting the federal government in a way that will actually reach people," one creator said.

TikTok's 'cute winter boots' trend explained

As the U.S. government seeks to enact stricter controls over online speech, TikTok users are adopting more coded 'algospeak' to criticize and resis...