Uber launches Uber Intelligence, an insights platform that lets advertisers tap into Uber's data about customer trips and deliveries (Lara O'Reilly/Business Insider)

Business Insider

Uber is turning trip and takeout data into insights for marketers

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform will encourage more spend.

Techmeme

Uber launches Uber Intelligence, an insights platform that lets advertisers tap into Uber

By Lara O