#SocialMedia is not #SocialNetworking but a particular subset thereof. I personally reserve it exclusively for the corporate #BigTech variant, because people have such strong associations. "Socials" and social media big techz. The kind "that leads us to the complete unraveling of the fabric of #society and wars" to use the same ominous words of Tristan Harris, formerly at #Google as #Ethics adviser, in 2019 when he explained the new strategic direction for the Center of #HumaneTechnology to me.