Sir Isaac Newton's followers turned abstract mathematics into coffeehouse spectacles, selling tickets and branded instruments. It wasn’t so different from what scientists do today on TikTok, explains a marketing scholar trained in economic sociology. 

The Conversation
Science has always been marketed, from 18th-century coffeehouse demos of Newton’s ideas to today’s TikTok explainers
Science has always been part of a marketplace of ideas, where claims vie for audiences, resources and belief, and where power, persuasion and statu...




