They follow wellness influencers & see how much 💸 they make. They have parents who are wellness influencers. So they want to be wellness influencers.
They repackage influencer content for their demo — the strategy is to be the right messenger, not to know ab health.
[www.nytimes.com/2025/05/05/w...](
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[Some Teen Wellness Influencers...](
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The Rise of the ‘Crunchy Teen’ Wellness Influencer
High schoolers are appealing to other health-conscious kids online, sometimes by expressing views in line with the “Make America Healthy Again”...

The Rise of the ‘Crunchy Teen’ Wellness Influencer
High schoolers are appealing to other health-conscious kids online, sometimes by expressing views in line with the “Make America Healthy Again”...