Success in the TV industry used to mean selling as many TV sets as possible. But with smart TVs becoming mainstream and hardware margins falling, manufacturers have sought new ways to make money — and their TV operating systems look to hold the answer.
Over the past few years, TV makers have seen rising financial success showing viewers ads and analyzing their responses through their smart TV OS. But what implications does an ad- and data-obsessed industry have for the future of TVs and the people watching them? @Ars Technica has more.
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Ars Technica
Your TV set has become a digital billboard. And it’s only getting worse.
TV software is getting loaded with ads, changing what it means to own a TV set.






