Broadcasters, including NBC and Eurosport, national teams, and even the International Olympic Committee itself have been turning to social media influencers to make content from the Olympic Games and encourage a younger generation to tune into the biggest event in sport.
Dozens of Instagrammers, TikTokers and YouTubers have reportedly been flown into Paris to help fill “storytelling gaps”, to such a scale that YouTube chief executive Neal Mohan calls it the “first of its kind.” The @npub1qlvs...k3kp has more on the changing face of sports reporting.
[may require subscription]
#Paris2024 #Olympics #Tech #Influencers #SocialMedia #TikTok #YouTube #Instagram
Client Challenge





