Most data gets bad over time while becoming more expensive to store. The really hard part is sorting out the important bits from the rest.
"That's the point at which keeping that information in our online systems is costing us more than it's worth to us." -Grace Hopper
“Hey [insert A&R person’s name]. I just saw these guys at CBGBs. Really great band—totally your type of thing. ~Steve.”
Fig Dish gambled on the idea that most people—even record company employees—know someone named Steve.