“Associating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.”
Cutting DEI programs ranks third (after Musk and AI) in destroying your brand, survey says.


the Guardian
Musk and AI among biggest threats to brand reputation, global survey shows
In appraisal, international public affairs leaders warned companies about aligning with ‘polarizing’ Trump ally



