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The cheat code is to provide a product with less incremental more substantial value. This will either make immediate converts out of them or provide enough incentive that the user will easily be willing to persist despite their discomforts and unfamiliarities. PS. Too many concern themselves with “what incremental improvement can we make” than with “what significant improvement can we make” This is largely due to the overly deliver-centric mentality of the deck community and the lack of discovery-mindedness. The belief that delivery precedes discovery stems from a lack of vision and prototype creation. Those who don’t lack these things and place discovery prior to delivery develop far more rapid iteration rates and far surpass the ROI and advancement than other teams.

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